AI is answering for you. Do you know what it's saying?
Your buyers now ask ChatGPT, Claude, Gemini and Perplexity before they ever reach your site. Mirra audits what the machines say about your brand, shows you the transcripts, and tells you what to fix.
What's the best payroll software for a small business?
Your brand was not mentioned. 3 of 3 runs.
An AI answer has no page 2. If you're not in it, you don't exist.
Three ways brands lose, invisibly
- Invisibility
The assistant recommends your competitors and never says your name. Buyers take the shortlist they're given, and you were never on it.
- Inaccuracy
Wrong prices. Discontinued products. A CEO who left in 2023. You confused with a company that shares your name. Stated to thousands of prospects, with total confidence.
- Unfavorable framing
You're mentioned, but as the "budget option" or the "legacy player," with caveats sourced from a single bad forum thread. Technically present, quietly losing.
SEO tools don't measure any of this. Brand monitoring doesn't either. It's a new surface, and right now nobody at your company can see it. Mirra exists to hold up the mirror.
One number your board can track
Every audit produces a Mirra Score: a 0-100 composite measured across five pillars, per platform, against a versioned methodology. Queries run three times because answers are probabilistic, and every finding ships with the transcript that proves it.
Flat prices. No retainers, no sales calls.
Snapshotone brand · 5 platforms · ~50 queries
The fast mirror: your Mirra Score and the ten most damaging findings, each with its transcript. Most clients start here.
Full Audit (most chosen)+3 competitors · ~150 queries · root-cause
Everything in Snapshot, plus share of voice against three competitors, root causes for every critical finding, and a prioritized remediation roadmap.
Monitormonthly re-audit · trendline · alerts
The mirror, checked monthly: score movement, new hallucination alerts, and competitor tracking. Requires a Full Audit first.
Remediatewe execute the roadmap
Schema and retrievability work, citable content, review-site presence, and digital PR aimed at the sources AI reads. Scoped per roadmap.
The method, briefly
- i.Build the battery
About 150 queries in your buyers' words, covering category, brand, trust, comparison, and task intents, each run 3 times across ChatGPT, Claude, Gemini, Perplexity, Copilot and AI Overviews.
- ii.Grade against ground truth
Your team approves a fact sheet. Every claim the AI makes about you is verified against it. Findings are classified P0 to P3 by commercial severity.
- iii.Trace the root cause
For every critical finding we pull the citation trail: the stale press page, the wrong directory entry, the one Reddit thread the models keep reading.
- iv.Fix what's fixable
A prioritized roadmap, quick wins first. We never spam, fake reviews, or game models. Remediation means making true information easier to find and cite.
Questions, answered
What is Mirra?
Mirra is an agency that audits how your brand appears inside AI assistants such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews. We measure whether AI mentions you, whether what it says is accurate, and whether it recommends you or a competitor, then give you a roadmap to fix it.
What is the Mirra Score?
The Mirra Score is a 0 to 100 rating of your brand's presence in AI assistants, measured across five pillars: Presence, Recommendation, Accuracy, Sentiment, and Positioning. Every query runs three times per platform because AI answers are probabilistic, so results are reported as frequencies and backed by transcripts.
Which AI assistants does Mirra audit?
Mirra audits ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews. Every finding is labeled with the platform it came from and how often it appeared across repeated runs.
How much does an AI visibility audit cost?
A one-time Snapshot is $50, and a Full Audit with competitor benchmarking and a remediation roadmap is $150. Ongoing monthly monitoring is $40 per month, and hands-on remediation starts at $200.
How is this different from SEO?
SEO measures how you rank on a search results page. Mirra measures what an AI assistant actually says when a buyer asks, which is a separate surface. AI assistants do not read rankings; they synthesize answers from the sources they trust, so Mirra finds those sources and improves them.
How long does an audit take, and what do you need from me?
Most audits are delivered within a few business days. Mirra needs a one-page fact sheet of your key details, such as pricing, products, and leadership, so we can grade the accuracy of what AI says against the truth.
Do you manipulate AI models or post fake reviews?
No. Mirra never uses spam, fake reviews, or model manipulation. Remediation means making true information about your brand easier for AI systems to find and cite, through structured data, clear content, and the sources those models already read.
Why does AI visibility matter now?
Buyers increasingly ask AI assistants for recommendations before they ever reach your website. An AI answer has no second page: if you are not in it, the buyer never sees you. Mirra shows you what AI says about your brand before your customers hear it.
See what AI says about you. Before your customers do.
Tell us who you are and which audit you want. We confirm scope and turnaround by email, usually within one business day.